Terms of use

These terms are an agreement between you and [Company name] (“we”, “us”), who run SugarMatch. By creating an account you agree to them. Please also read our Privacy Policy and Safety guidance.

Who can use SugarMatch

• You must be 18 or over. We remove any profile we believe belongs to someone under 18.
• You can have one account, and you must give accurate information about yourself, including your age.
• You are responsible for keeping your password safe and for what happens on your account.

What you can post

You own what you post, but you give us permission to show it to other members and to store and process it to run the service. You must have the right to post everything you upload.

Photos

• Photos must show you. No one else’s photos, and no images that aren’t of a person.
• No nudity, explicit or sexual images, or content that’s offensive or hateful.
• Every photo is checked by a person before other members can see it. We can reject or remove any photo.

How to behave

You must not:

• harass, threaten, abuse or discriminate against anyone, or send unwanted sexual content;
• pretend to be someone else, or create a fake or misleading profile;
• ask for money, gifts or financial details, or run any kind of scam;
• offer or ask for sexual services in exchange for payment, or advertise escort, adult or other commercial services;
• use the service for commercial purposes, advertising or recruitment;
• share other people’s private information or images without their permission;
• post anything illegal, or try to interfere with or gain unauthorised access to the service.

Moderation

Members can block and report each other. We review reports and may look at the profile, photos and any conversation attached to a report. We may warn you, remove content, suspend or delete your account, and where the law requires or allows, tell the authorities. We don’t have to give a reason where doing so would put someone at risk.

Meeting people

We can’t check what people tell us about themselves and we don’t guarantee anyone’s identity, intentions or behaviour. You are responsible for your own safety when you chat with or meet other members. See our Safety guidance.

Ending your account

You can delete your account at any time from More, Account and security. We can suspend or end your account if you break these terms or we have to for legal reasons.

Our responsibility

We provide the service “as is” and work to keep it available and safe, but we can’t promise it will always be uninterrupted or error free. Nothing in these terms limits liability that can’t legally be limited, including for death or personal injury caused by negligence or for fraud. Subject to that, we aren’t responsible for what members say or do, or for losses we couldn’t reasonably have foreseen.

Changes and the law

We may update these terms and will tell you about important changes. These terms are governed by the law of England and Wales, and the courts of England and Wales can hear any dispute, although if you live elsewhere in the UK you may also have rights to bring a claim where you live.

Contact

Questions about these terms: [support email address].

Last updated 15 October 2026.